If you've compared DIY brow lamination kits online, you may have noticed something confusing.
Some products are marketed as both lash lift and brow lamination kits.
So are lash lifting and brow lamination basically the same thing?
There are similarities in the underlying concept of chemically making hair more manageable before setting it into a new position. But lashes and eyebrows aren't the same treatment area, and the consumer experience shouldn't be treated as interchangeable.
Red flag: Your brow kit feels like a lash kit
Look inside your kit.
Are the tools appropriate for working across an eyebrow?
Are the instructions specifically written for brows?
Do they explain how to direct brow hairs?
Do they discuss brow specific processing?
Do they explain brow aftercare?
Or does brow lamination feel like an additional use for a system primarily designed around lashes?
These were questions we asked when creating Elevate Brows.
We wanted to build around the brow
Elevate Brows was created by a studio owner with professional experience performing brow and lash services.
Instead of treating brows as an extension of another beauty category, we wanted the experience centered around them.
The Elevate Brows DIY system uses three primary treatment steps:
RELAX. SET. CONDITION.
Our application tools are selected for brows. Our instructions are written around brow application. Our formula is thioglycolate free and ammonia free.
Because if we're going to talk about the future of brow care, brows deserve products intentionally designed around them.