If you've opened a brow lamination product and immediately wondered why it smells so strong, you're not alone.
But instead of assuming every brow lamination formula is the same, this is a good opportunity to start looking at what is actually inside the product you're using.
Red flag: Never checking your brow lamination ingredients
Brow lamination is a chemical process. Step 1 needs to make the brow hairs flexible enough to be redirected before Step 2 helps set them into their new position.
Different products can accomplish this using different formulations.
That is why reading the ingredient list matters.
What should you look for?
Before choosing an at home brow lamination kit, look beyond the before and after photos.
Read the ingredients.
Read the processing instructions.
Find the maximum processing time.
Check whether timing varies by hair type.
Look for proper safety instructions.
Understand what each step actually does.
Why Elevate Brows approached the formula differently
When we developed Elevate Brows, formulation was one of the areas we wanted to rethink.
Our Korean formulated DIY Brow Lamination Kit is thioglycolate free and ammonia free.
That doesn't eliminate the need for responsible application, processing times, skin assessment, or aftercare. Those things still matter.
It simply means brow lamination formulas aren't all the same, and consumers should understand what they're putting on their brows.